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The debut collection includes a body mist, whipped body cream, shimmer body oil and body wash.
March 16, 2026
By: Lianna Albrizio
Associate Editor
In the wake of the Sephora Kids Movement, more brands are stepping up to the plate to offer children keen on dabbling in the beauty space their own age-appropriate products to start their discovery journey. The most recent one to join the Gen Alpha kids-beauty bandwagon is PDC Brands’ Sunryz, new body care brand created for Gen Alpha tweens. Inspired by the optimism of a sunrise, Sunryz is built on the belief that confidence grows with each new day, per brand officials. “Gen Alpha...
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